Follow ups and lead nurturing guide

RentEngine moves prospects forward using statuses plus auto-follow-ups. Keep statuses accurate and the system will handle most nudging for you.

How follow-ups are triggered

Automatic: RentEngine changes status after key actions (e.g., prescreen submitted/approved, showing scheduled/completed).
Manual: Your team can change status in Command Center → open conversation → ACTION (e.g., mark “Still Deciding,” “Not Interested,” etc.).

For the full list of statuses and definitions, see Understanding Prospect Statuses in RentEngine: https://learn.rentengine.io/en/article/understanding-prospect-statuses-in-rentengine-5v5kbw/

You can edit the actual message content under Settings → Communication → Messages.

What RentEngine sends

New → Contacted: We send the first touch with a scheduling link, then the status becomes Contacted.
Contacted / Showing Desired / Prescreen Approved (not booked): We send periodic nudges to book a time. If there’s no reply for a while, we gracefully exit to Not Interested.
Showing Failed / Canceled / Missed: We send a reschedule prompt and steer them back to Showing Desired.
Showing Complete → Still Deciding: We send light check-ins. If quiet after multiple touches, we exit to Not Interested.
Application Sent: We check in on the application; after several nudges without activity we stop.

Statuses that don’t run nurturing

Certain states suppress follow-ups (we may still send transactional confirmations). Examples include Not Interested, Withdrawn, Prescreen Rejected, Application Received/Approved/Rejected, Lease Signed, Moved In, Showing Scheduled (reminders only).

See the full list here: Understanding Prospect Statuses in RentEngine.

Where to view/change status

Open the prospect in Command Center.
The light-blue event cards show what happened (and when).
Click ACTION to Change status, Assign to user, Schedule/Cancel, etc.

Updated on: 20/09/2025

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